Intern - Marketing

Locations: München | Düsseldorf

Who We Are

Our strategy? To be anything but typical strategy consultants! Our unconventional nature is embedded deep in our DNA. More than 60 years ago, BCG shook up the world of strategy consulting. Now, it has grown to become one of the world leaders in the field. How do we manage to stay ahead of the pack? The answer is simple: by reinventing ourselves every day and providing a home with diverse career opportunities to the best talent and most creative minds all over the world. And by giving you the chance to make an impact in business and society. BCG stands for authenticity, exceptional work, and strong integrity. Once you’ve become part of the Group, we’ll help you find your path, unleash your potential, effect change, and advance the world.

#jointhegroup

Attention, please! The members of our Marketing & Communications Team have something to say— every day. No wonder, considering they’re in charge of media relations, events, digital marketing, and digital communications, with which they shape BCG’s image among clients, employees, alumni, and job applicants, as well as the media and general

public. Bringing the Group's global thought leadership to the world, they ensure that BCG expertise and studies are placed in the right channel at the right time and continuously develop our communications and marketing strategy.

What You'll Do

As an intern, you'll support our Marketing team, particularly in the areas of digital marketing, (alumni) events & partnerships, and strategy & campaigns. Working closely with colleagues in marketing & communications in all our markets in Central Europe, you will gain broad insight into BCG's strategic marketing in this region.

Your tasks will include the following:

• Supporting the conceptualization, planning, implementation, and follow-up of internal and external events (live, virtual, and hybrid), in addition to independently handling subprojects and activities
• Supporting the development and implementation of our climate & sustainability, digital & tech, and cost & transformation campaigns—including processes of creative design and content creation for various communication channels (e.g., social media)—as well as assisting the team with daily operations tasks, research, and market analyses
• Designing and preparing wireframes and customer journeys for our landing pages in consultation with our communications and marketing experts, followed by implementing concepts directly in the tool and performing analytics-based optimization

What You'll Bring

• You are enrolled as a student at a postsecondary educational institution or have completed a course of studies (ideally in business management, economics, marketing, or communications)
• You're passionate about communication and enjoy working creatively
• You have gathered some initial work experience, ideally in marketing or communication
• You're interested in business topics and economic context
• You have a good command of the software comprising the MS Office package; familiarity with Salesforce or similar mailing programs is a plus, as is experience working with AI tools and CRM databases
• You're excited about developing web pages and customer journeys; optimally, you have gathered some experience with web-building tools and content creation
• Excellent German and English skills round out your profile

Who You'll Work With

You'll be part of our Marketing team in Central Europe, working closely with colleagues in our offices in Munich, Düsseldorf, Zurich, Prague, Budapest, and Warsaw. Your supervisors will support your onboarding at the company and professional development, and you will always be able to draw on the experience of your colleagues.

Additional info

WHAT WE OFFER YOU*

• Free beverages, fresh fruit, snacks and cereal are also available every day.
• Stop by our coffee machines and treat yourself to your favorite hot drinks!
• Our terrace will invite you to relax with a great view of the city.
• Regular after-work events are organized for team building and fun—we’d love to have you join us!
• As a dynamic, internationally active company, the diverse work environment at BCG will inspire you.
• New ways of working? They’re nothing new to us. Our employees use hybrid models that combine on-site and remote work, supported by digital collaboration tools.
• Great location: Right in the heart of the city, our office is close by and easy to reach.

*Benefits may vary by location.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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