Mobile Business Insights Analyst Intern

Job Description

Within the Player Experience & Strategic Initiatives team at Ubisoft Mobile Games, you will contribute to market research, marketing analysis, strategic positioning & pricing, as well as recommendations for optimizing Ubisoft’s mobile game portfolio on the leading market platforms: Apple’s App Store and Google Play Store. To capture these insights, you will analyze various data sources daily.

You will develop expertise in key mobile gaming indicators and use industry-standard analytical tools, as well as innovative tools developed in-house.

Your main responsibilities will include:

Analyzing Ubisoft’s mobile portfolio performance:

• Reviewing the launch performance of Ubisoft mobile games and analyzing store conversion indicators
• Assessing the impact of promotional activities (price elasticity, revenue, downloads, etc.)
• Analyzing the visibility promotion initiatives on Apple and Google stores
• Writing a newsletter on the featuring performance of Ubisoft’s games on Apple and Google stores, aimed at headquarters teams and studios
• Developing an analytical approach to different opportunities and understanding store expectations

Understanding player experience:

• Monitoring key indicators to evaluate the quality of the player experience and providing recommendations for optimization
• Collaborating with various Mobile Publishing teams to synthesize quantitative and qualitative data, providing a clear vision of game performance and defining an action plan
• Assessing the impact of hardware and mobile OS evolutions on the market (downloads/revenue by geographic area, for example)

Monitoring competition and the market:

• Conducting studies and benchmarks of mobile games by genre to assess potential market opportunities
• Keeping track of upcoming mobile game releases to anticipate potential threats
• Analyzing major competitor launches
• Identifying high-potential markets to guide commercial efforts
• Ensuring portfolio tracking consistency to maximize visibility and performance on our partner platforms

Qualifications

• You are currently pursuing a higher education degree specializing in market analysis, business analytics, or marketing;
• Ideally, you have prior experience in a role combining performance analysis, free-to-play business models, and mobile distribution;
• Proficiency in Excel is essential, and knowledge of Tableau or PowerBI would be a plus;
• You enjoy working in a team, can manage priorities, and handle multiple tasks simultaneously;
• You are dynamic, enthusiastic, and detail-oriented, with strong interpersonal, creative, and writing skills;
• You have a fluent level of English, both written and spoken;
• You are passionate about the video game industry!