Brand Strategy Intern

A GOOD INTERNSHIP IS NEVER HANDS-OFF  

Share your passion for making a difference with us

We believe in creating an environment where our interns really can learn by doing throughout their time with us and where they are given their own areas of responsibilities from the start – and give you the opportunity to really show what you can do.

Rolls-Royce Motor Cars is part of the BMW Group, and its Goodwood manufacturing plant sits in the heart of the West Sussex countryside.

The maxim of Sir Henry Royce, ‘take the best that exists and make it better’, permeates in everything we do at Rolls-Royce. As a student, you will have hands on experience from day one, gaining practical insights into the corporate operations of a world-class automotive manufacturer.

Rolls Royce Motor Cars, Goodwood – Brand Strategy Intern - 12 Month Placement (July 2026)

Within the Brand Strategy team, you will be at the forefront of this work. Helping shape how the brand is perceived by our clients, colleagues, partners, and potential clients of the future.

We are a dynamic and agile team whose main responsibility is maintaining brand consistency across all departments, while ensuring its relevance for the future. And in the words of our founders, we continue to strive for perfection, we ‘take the best that exists, and make it better.’ If these words resonate with you and your work ethic – then a 13-month placement in Brand Strategy may be the placement for you.

What awaits you:

• Supporting the management and governance of Rolls-Royce Motor Cars Corporate Identity, including logos, font and colour palette, across several different mediums.
• Giving guidance and approval to requests from across the business in the implementation of our Corporate Identity.
• Supporting interactions between regional colleagues, Dealers, and Central Marketing regarding Corporate Identity adherence.
• Researching luxury peer brands, collating findings to support Brand Strategy topics.
• Using and developing brand specific reports to identify and action risks to our brand reputation and strength.
• Supporting budget management including raising Purchase Orders and ensuring budget trackers are up to date.
• Supporting the planning of market research activities. This will include communicating with our regional colleagues.
• Supporting the creation of communications collateral that align with our high touch, client-centric approach.

Qualifications and experience:

• Studying towards a bachelor’s degree, preferable from Business or Mrtkerting, and on track to achieve at least a 2:2.
• Fully competent in using Microsoft Office software such asPowerPoint, Excel and Word.
• Strong communication skills, both written and verbal.
• Excellent spelling, punctuation, and grammar are essential, as is a high level of attention to detail.
• A can-do attitude with the desire to go above and beyond.
• An ability to utilise initiative and present suggestions and justifications, solving problems as they arise.
• A creative personal flair with the ability to provide open-minded solutions within tasks.

Why choose us?

·    Great Pay – A competitive annual salary of £27,000, 27 days holiday per annum (pro rata to your contract)and an attractive pension scheme.

·    Rewarding Work-Life Balance – Contracted working hours are 40 hours a week, Monday to Friday, helping you develop a fulfilling work-life balance.

·    Exciting Additional Benefits – You will have the opportunity to enjoy other employee benefits, including a subsidised on-site restaurant and access to our Advantages scheme which gives you a range of offers and discounts.

What do you need to do now?

Apply early as we operate rolling recruitment—applications may close earlier if we receive sufficient interest. The process includes online testing, an assessment centre, and a virtual interview with the hiring manager.

Eligibility:

• Returning to studies for at least 6 months after the placement.
• Proof of legal right to work in the UK.

Equal Opportunities

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. 

Closing Date: Friday 31st October 2025

Further Questions?

Email us at [email protected]