Brand Communications Intern

A GOOD INTERNSHIP IS NEVER HANDS OFF.

SHARE YOUR PASSION.

We believe in creating an environment where our interns really can learn by doing  and where they are given their own areas of responsibility right from the start of their time with us. That’s why our experts will treat you as part of the team from day one, encourage you to bring your own ideas to the table – and give you the opportunity to really show what you can do.

About the Position. 

BMW Group Canada was established in 1986 as a wholly-owned subsidiary of BMW AG, responsible for the distribution of BMW luxury performance automobiles, the MINI automobile brand and BMW motorcycles in Canada. BMW Group Canada is represented by a network of 48 automobile, 20 motorcycle, and 30 MINI Retailers across the country.

Our Corporate Headquarters, located in Richmond Hill, ON, is looking for a bi-lingual BMW Brand Communications intern for a 12-month contract.  As a member of the BMW Brand Communications team, you will be responsible for the following:

• Management and upkeep of the BMW Canada Marketing Hub, including the uploading of finalized creative materials and assets for BMW Retailer use
• Brand and Retail Marketing: coordinate the execution of campaigns, delivery of multi-lingual communication, review of campaign assets and alignment of campaigns across national Tier-1 and Tier-2 marketing strategies
• Management of small scale projects and campaigns as required
• Creation of campaign reports by aggregating a variety of data sources and organizing results to help inform campaign planning activities
• Providing assistance in the creation of agency briefs, and the facilitation of agency/partner meetings at the BMW Group Canada headquarters and various agency partner locations in Toronto.
• Proof reading and/or creation of both English and French content to be utilized in advertising campaigns across a variety of communication channels, supporting the Brand Communications team during campaign execution
• Liaise with agencies, BMW AG and BMW of North America for Marketing campaigns and asset collection
• Budget management: training on the SAP system will be required, updating department tracking sheets, processing invoices and coordinating with Purchasing and A/P
• Management of the Marketing department overheads budget, including regular review of spend, and the creation of detailed reports outlining budget status
• Provide assistance with the management, tracking, and deployment of promotional incentives
• Responsible for monthly competitive analysis and Retailer updates
• Maintain the Retailer support inbox, assisting Retailers with Brand and CI topics
• Coordinate department meetings and take minutes when required
• Support BMW Brand Management functions as required

Qualifications.

• Fluency in French will be considered a strong asset, along with an interest in the automotive industry and luxury brand management.
• The ability to manage multiple tasks with strong attention to detail while meeting deadlines and collaborating cross-functionally will be keys to success in this position.
• The ideal candidate should be a self-starter who proactively looks for areas to contribute while working independently.
• Strong working knowledge of Microsoft office applications, including PowerPoint, Word, and Excel is required.
• A valid driver’s License is required. 

Benefits of working at BMW Group Canada include:

• An award-winning culture.
• Cutting edge innovation and creativity.
• Flexible working models. **
• World-class office space.
• Fresh & nutritious meals in our amazing fully staffed, and subsidized, onsite cafeteria.
• Fully stocked coffee/tea bar.

 ** We encourage interested candidates who may legally work in Canada to apply for the role. Our organization follows a hybrid work structure. To be eligible for this role, candidates are expected to work from our Head Office in Richmond Hill, Ontario three times in a week.

At the BMW Group, we place great importance on equal treatment and equal opportunities. Our recruiting decisions are based on the personality, experience, and skills of the applicants. 

Learn more here.