Intern – Product Marketing

Why GM Financial?

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America, and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

If you're driven to get results and would like to collaborate within a growing and fast-paced digital marketing team, then GM Financial may be the right place for you.

Our program offers:

• 11 weeks of work experience (May 27, 2026 - August 7, 2026)
• Executive and peer networking opportunities
• Independent and team project experiences
• Philanthropic activities
• Career development
• Opportunity to apply for full-time career positions

Our Culture: Our team members define and shape our culture — an environment that welcomes innovative ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work — we thrive.

Compensation: Competitive pay

Work Life Balance: Flexible hybrid work environment, 2-days a week in office 

• Must be a current student pursuing a bachelor's degree or higher from an accredited college or university in Marketing, Communications, or other related major with at least one semester remaining upon start of the internship. 
• Must possess a minimum of a 3.0 (out of a 4-point scale) overall GPA. 
• Junior or Senior classification preferred. 
• Strong written and verbal communication skills required. This incumbent will be required to give presentations and communicate with business leaders.  
• Strong analytical, quantitative, problem solving, and conceptual skills required.  
• Must be detail oriented and able to prioritize tasks to meet deadlines. 
• Must be able to work independently or in a team setting. 

• Previous internships are considered a plus. 

GM Financial does not provide sponsorship for a work visa status for this position.
 

• Execute high profile marketing initiatives that align with the business needs and create an exceptional customer experience.
• Work with cross-functional teams to ensure on-time delivery of campaigns and initiatives.
• Work directly with the product managers and marketing team members to plan and implement goals, strategies, and campaigns around our products and other consumer touchpoints.
• Build and manage communications and relationships with key stakeholders and other influencers who contribute to the definition and ongoing support of B2C/B2B strategies.
• Influence high-level prioritization of marketing initiatives to ensure the best business results.