Marketing Communication Intern

Job Description

The Bosch Mobility Software & Service Project House is a strategic initiative within Bosch Mobility to enable and catalyze software and service business targeted toward OEM and fleet customer segments. In this context, the Bosch Mobility fleet communication team focuses on the cross-divisional fleet services portfolio and aims to improve brand and portfolio awareness and drive sales through a multi-channel, full-funnel marketing approach targeted toward fleet segments, including mobility and logistics service providers.

• As a member of the Bosch Mobility fleet communication team, you will identify and evaluate key communication channels for Bosch Mobility's fleet communication topics in alignment with key internal stakeholders.
• You will support, coordinate and execute prioritized cross-divisional and strategic communication activations, including but not limited to Bosch fleet services websites, tradeshows, live events, speaking and thought leadership opportunities, media and PR activations, as well as social media and other digital promotional efforts and campaigns.
• Furthermore, you will be responsible for the content planning and creation, including images, infographics, social media posts, videos and more, in alignment with Bosch brand guidelines and the fleet communication strategy.
• In addition, you will create original content tailored to specific communication channels and target audiences, with a particular focus on LinkedIn to drive awareness and engagement with Bosch fleet services content and related thought leaders.
• Finally, you will support local sales channels and teams with a full-funnel, multi-channel approach as appropriate, in conjunction with the relevant fleet portfolio clusters.

Qualifications

• Education: studies in the field of Marketing, Communication, Media or comparable
• Experience and Knowledge: confident use of MS Office (especially PowerPoint); experience with graphic design and other visual content creation tools is a plus
• Personality and Working Practice: you are a self-starter, conscientious, communicative and flexible individual with a structured approach to work and a problem-solving, action-oriented mindset
• Languages: very good in English, German is a plus