Associate Director of Brand Marketing

Role Summary

Nuuly is looking for an Associate Director of Brand Marketing. We’re seeking someone  innovative and strategic to lead Nuuly’s brand storytelling, campaign development, influencer strategy, and partnership marketing. This role will be instrumental in shaping how Nuuly shows up in the world—across digital, experiential, and partner channels—ensuring brand consistency and resonance with our growing community.

This role will report to the Senior Director of Marketing.

Role Responsibilities

• Brand Amplification: Partner with senior leadership to execute Nuuly’s brand strategy, ensuring alignment with business goals and customer insights.
• Campaign Development: Lead the strategic briefing, planning, and execution of integrated marketing campaigns that drive awareness, elevate the brand, and continue to build cultural relevance amongst Nuuly’s addressable audience.
• Influencer & Community Management: Manage team responsible for influencer strategy and community marketing engagement initiatives to build authentic relationships and amplify brand reach.
• Partnership Marketing: Collaborate with the brand team to supervise brand partnerships and collaborations that align with Nuuly’s values and growth objectives.
• Public Relations: Lead PR strategy and agency relationships to drive earned media coverage, manage press opportunities, and support brand reputation.
• Team Management: Mentor and manage a team, fostering a culture of creativity, collaboration, and accountability.

Role Qualifications

• 8+ years of experience in brand marketing, preferably in fashion, lifestyle, or DTC brands.
• Proven track record of leading successful brand campaigns and partnership initiatives.
• Experience managing influencer programs and community engagement strategies.
• Strong strategic thinking with a deep understanding of consumer behavior and cultural trends.
• Excellent project management and communication skills.
• Experience working in a fast-paced, entrepreneurial environment.

#Nuuly #LI-EC1

The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.