Hormel Foods – CPG Consumer Insights Intern

Consumer Insights Intern - Consumer Packaged Goods (CPG)

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

At Hormel we invite difference and diversity in all aspects. We offer a space of support, understanding, and community. We are committed to the journey!  Learn more about our progress here: https://www.hormelfoods.com/about/inclusion-and-belonging/

ABOUT HORMEL FOODS — Inspired People. Inspired Food.™

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, Skippy^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin’s^®, Wholly^®, Hormel^® Black Label^®, Columbus^®, Jennie-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized on Fast Company’s list of the 100 Best Workplaces for Innovators, received a perfect score of 100 on the 2023–24 Corporate Equality Index and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.^™ — to bring some of the world’s most trusted and iconic brands to tables across the globe. For more information, visit hormelfoods.com.

Job Purpose:  As a Consumer Insights Intern, you will play a key role in helping our marketing and innovation teams understand consumer behavior, preferences, and trends. You’ll work on real business challenges, support research initiatives, and help translate data into actionable insights that drive brand growth and product development.

What You’ll Gain

• Hands-on experience in consumer insights within a leading CPG company.
• Exposure to strategic decision-making and cross-functional collaboration.
• Mentorship from experienced professionals in marketing and research.
• Opportunity to contribute to meaningful projects that impact real brands and products.

Responsibilities:

• Assist in the design, execution, and analysis of qualitative and quantitative consumer research projects (e.g., surveys, focus groups, ethnographies).
• Analyze syndicated data sources (e.g., Nielsen, IRI, Mintel) to identify category and consumer trends.
• Collaborate with cross-functional teams including Brand Marketing, Innovation, Analytics, R&D, and Sales.
• Help prepare and present presentations and reports that communicate insights clearly and persuasively.
• Participate in brainstorming sessions and strategic planning meetings.

Requirements:

• Must graduate in August 2026, December 2026, May 2027 and major in Food Marketing, Marketing, Business, Market Research, Psychology, Sociology, Data Analytics, or a related field with a minimum 3.0 cumulative GPA preferred
• Proficiency in Microsoft Excel and PowerPoint; familiarity with data visualization tools (e.g., Tableau) is a plus
• Possesses strong analytical, critical thinking, and communication skills
• Demonstrated leadership and persuasive skills are necessary for success in this position
• Possesses a strong work ethic and an entrepreneurial spirit
• Must be a Citizen or National of the United States, a lawful, permanent resident, or have authorization to work in the United States
• Applicants must not now, or any time in the future, require sponsorship for an employment visa
• Must be comfortable with the preparation and consumption of meat products; more specifically, pork, beef, and chicken
• This position will require access to and/or the utilization of a personal motor vehicle to get to and from the workplace.

Location and Hours:

• Location is based out of our Corporate Office headquarters in Austin, MN
• Position is full time, 40 hours per week beginning late May and ending mid-August
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Compensation: The starting rate for this role is $24.00 per hour.

Benefits: Hormel Foods offers an excellent benefits package. Paid time off, 401(k), stock purchase plan, and more.

Hormel Foods Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.