Global Brand Marketing-Creative Builders Internship

Job Description

We’re looking for curious, creative, and driven students to join our Marketing Intern Program. Over 12 weeks, you’ll gain real-world experience and contribute to projects that combine storytelling, strategy, and data to shape how ServiceNow shows up in the world. 

Our Marketing team plays a vital role in advancing ServiceNow’s company priorities — leading in AI innovation, creating best-in-class customer experiences, driving scalable growth, and delivering operational excellence. 

This isn't just an internship. It's your opportunity to learn how strategic storytelling influences business decisions, transforms industries, and drives the world forward. 

What You’ll Do 

We have internships on the following teams within Global Brand Marketing:  

Brand Creative 

• Be exposed to the full creative process: from insight to idea to execution, building creative agility across formats (digital, social, film, print, etc) 

• Develop a strong understanding of the ServiceNow brand voice and aesthetic, and put it to work on real, live projects 

• Produce portfolio-worthy work that appears in campaigns and internal showcases 

Brand Content - Content Creator/Video Editor 

• Edit and shape compelling Thought Leadership content for multiple channels and audiences 

• Collaborate with content marketers, brand designers, and cross-functional partners to ensure content aligns with brand guidelines and campaign objectives 

• Experiment with new technologies to improve and enhance creative content and workflows 

Brand Strategy 

• Conduct synthetic and human research to help us better understand the elusive B2B audience 

• Convert research into compelling strategic narratives and readouts that help us move the brand forward 

• Proactively track competitors and brands we should admire (their messaging, positioning & creative), helping us stay ahead of the curve 

• Support our brand health measurement, making charts from data, and identifying the stories within them 

• Offer creative sparks to inspire teams, built from culture and observations 

Why You’ll Love It Here 

We’re not just hiring interns — we’re building future marketers. 

• Real work, real impact: Your projects will shape campaigns seen across our global brand. 

• Cohort experience: Learn, collaborate, and grow alongside other interns across Marketing. 

• Mentorship and exposure: Work closely with leaders who care about your growth and your craft. 

• Future opportunities: High-performing interns will be considered for full-time roles within our Marketing organization. 

• Culture that inspires: ServiceNow is a place where creativity, collaboration, and curiosity are celebrated — and where AI helps people do their best work

Qualifications

The Ideal Candidate: 

You’re early in your marketing journey but already thinking big. You bring curiosity, creativity, and a drive to learn by doing. 

• You’re an AI-native thinker — eager to explore how technology and creativity can make marketing smarter. 

• You’re a storyteller at heart — able to connect ideas, data, and emotion to inspire action. 

• You’re data-driven and insight-oriented — you like backing ideas with evidence and measuring what matters. 

• You’re collaborative and curious — you thrive on feedback, iteration, and teamwork 

• You’re organized and adaptable — able to manage multiple projects and stay proactive in fast-paced environments. 

• Currently enrolled full-time in a bachelor’s program, graduating December 2026 or later. 

• Strong written, verbal, and presentation skills. 

• Comfortable using Microsoft Office tools (Word, PowerPoint, Excel) and eager to learn new platforms. 

Please submit your portfolio along with your application.  

This position is not eligible for employment-based sponsorship. 

For positions in this location, we offer a base pay of $33.51/hour, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.