CRM Strategy Assistant Intern

Job Description

You will ensure the coordination and adherence to processes during the implementation of CRM campaigns: 

• You will work closely with the Brand teams, Ubisoft+ and Ubisoft Store to receive their briefs. 
• You will act as the liaison with the CRM operational teams (creating JIRA tickets, validating creative briefs, receiving assets, follow-ups...) to ensure the successful deployment of campaigns within the given timelines. 
• You will work on campaign reporting by analyzing performance indicators in order to propose optimizations. 

You will work and provide input on the creation of new omnichannel customer journeys to promote engagement, new offers and features related to games, Ubisoft+ and Ubisoft Store services to players: 

• You will define the CRM plan, which should include the most suitable communication channels to activate, and the content of communications tailored by audience to best promote the offers. 
• With the help of the operational team, you will coordinate the implementation of these journeys and establish a list of key KPIs to track. 

You will also work on optimizing the management of our campaigns and communication channels: 

• You may propose tests (A/B testing, control groups...) and analyze the results to optimize performance. 
• To do this, you will rely on data analysts for the production of ad hoc analyses. 

Qualifications

• You are a student and ideally have some initial experience in marketing/CRM; 
• You have strong interpersonal skills and strong motivation to work in a team within an innovative environment; 
• You demonstrate great attention to detail and have strong organizational skills; 
• You possess both analytical abilities and creativity; 
• You have a strong curiosity and sensitivity towards customer relationship management, as well as the challenges and issues within a CRM department; 
• An interest in the video game industry would be appreciated; 
• Fluent in English (written and spoken).