Marketing and Communications Intern

Job Description

Work #LikeABosch

Bosch Power Tools is offering multiple roles in the marketing space for undergraduate students. The Power Tools Division of the Bosch Group is the world market leader for power tools and power tool accessories. With arms that stretch across both Professional as well as a Home and Garden line of tools, Power Tools at Bosch have an immense portfolio of products for all types of users.

At Bosch, we care. For you, our business, and our environment. Our mission is based on several central values, which shape our corporate culture, ranging from a focus on the future to cultural diversity and sustainability. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.

The Bosch Group has a presence in various business sectors: Mobility, Industrial Technology, Consumer Goods, Energy and Building Technology. This role is working within the Power Tools Department with both the DIY and Professional brands. We are innovation leaders and customer-focused, shaping change and achieving excellence.

We have various roles for current undergraduate students who are required to undertake a 12-month placement, offering exciting, highly varied and rewarding opportunities to gain a deeper insight into different working fields during your studies. Ranging from retail marketing to digital marketing, to data analytics - there are many opportunities for you to learn and grow with Bosch.

Vacancies across the following departments:
• Cross-Business Unit (One role)
• Dremel (One role)
• Accessories (One role)

3x Marketing & Communications Intern (digital focus)

Work #LikeABosch

Bosch Power Tools is offering multiple roles in the marketing space for undergraduate students. The Power Tools Division of the Bosch Group is the world market leader for power tools and power tool accessories. With arms that stretch across both Professional as well as a Home and Garden line of tools, Power Tools at Bosch have an immense portfolio of products for all types of users.

At Bosch, we care. For you, our business, and our environment. Our mission is based on several central values, which shape our corporate culture, ranging from a focus on the future to cultural diversity and sustainability. Our promise to our associates is rock-solid: we grow together, we enjoy our work, and we inspire each other.

The Bosch Group has a presence in various business sectors: Mobility, Industrial Technology, Consumer Goods, Energy and Building Technology. This role is working within the Power Tools Department with both the DIY and Professional brands. We are innovation leaders and customer-focused, shaping change and achieving excellence.

We have various roles for current undergraduate students who are required to undertake a 12-month placement, offering exciting, highly varied and rewarding opportunities to gain a deeper insight into different working fields during your studies. Ranging from retail marketing to digital marketing, to data analytics - there are many opportunities for you to learn and grow with Bosch.

Vacancies across the following departments:

• Cross-Business Unit (One role)
• Dremel (One role)
• Accessories (One role)

Responsibilities

• Creation of point of sale and digital assets, including liaison with creative agencies to design, produce and implement campaign and promotional material in line with brand guidelines.
• Create engaging and informative content for social media pages using Adobe Photoshop, Premier Pro and Canva.
• Work to upload new product listings and update current listings on retailer websites augmenting images, videos and written content to maximise user engagement and conversion.
• Data entry using Microsoft Excel, SAP software and Microsoft Power BI. Running sales reports to share with Key Account Managers and prepare forecasts. Creating data files to organise data for customers and account managers. Competitor Landscape analysis run on Microsoft Excel to monitor trends in the market and shift pricing strategy.
• Responsibility for sending marketing samples, raising purchase orders, and tracking marketing expenditure against allocated budgets.
• Organising, researching, and coordinating trade events. Representing Bosch at third party events, showcasing excellent product knowledge and expertise.
• Engage with users, with excellent customer service to answer questions regarding Bosch products.
• Creation of internal communications and reporting for internal stakeholders and senior management.
• Development of product expertise, support new product launches and maintaining current product portfolio.
• Organise and project manage customer and user events, ensuring brand messaging is consistent whilst creating an engaging event presence within budget.
• Email marketing programme (B2B & B2C): Content manage, copywrite, create, and deliver trade targeted emails to maximise opening and click-through rates according to current marketing activity and to agreed deadlines. Ensure internal processes, schedules and monthly timetable are completed and drive the programme working closely with local marketing colleagues and central European service teams.
• Printed and digital communication materials: Project lead for creation and production of regular dealer and user publications, directing colleagues to provide content according to required standards and deadlines whilst managing all resources (people, finance, time, external agencies) to deliver high quality output on time and on budget.
• Communications budget: Be an expert in the procurement process when raising purchase orders to suppliers for marketing activities, offer guidance to colleagues and peers to ensure high standards of accuracy, liaising with central purchasing teams and precisely tracking all costs against projects.
• Knowledge and experience of using and setting up photo and video equipment for content creation would be desirable but not essential.

Qualifications