Senior Product Marketing Specialist Intern

Job Description

About the Role:

At ServiceNow, Marketing isn’t a function — it’s a force. We’re putting AI to work for people, connecting ideas, workflows, and growth across every corner of business.

The Product & Solution Marketing (PSM) team sits at the center of that mission — defining how innovation becomes impact. We connect our platform’s capabilities to real customer value, crafting stories that inspire belief, drive adoption, and fuel growth.

You’ll get a front-row seat to how ServiceNow turns innovation into business impact — and help shape how we tell that story to the world.

What You’ll Do

• Shape go-to-market strategy for ServiceNow products and solutions — connecting innovation to customer value.
• Define positioning and messaging that make our technology simple, human, and differentiated in the market.
• Collaborate across Product, Sales, and Brand Marketing to bring new launches and campaigns to life.
• Analyze market, customer, and competitive signals to uncover insights that drive better storytelling and strategic focus.
• Develop high-impact content — sales narratives, presentations, demos, customer stories, and digital assets that move buyers to action.
• Support enablement by equipping teams with the right tools, messaging, and proof points to win in market.
• Use AI-driven insights and data to drive refinement: review campaign and pipeline performance to shape next-gen GTM strategies.

Qualifications

What You Bring

• Currently enrolled in an accredited MBA program (graduating Dec 2026 or later) in Marketing, Strategy, or Business Analytics.
• 3–4 years of professional experience in product marketing, strategy, or consulting.
• Strategic storyteller — you can translate technical capabilities into human, customer-driven value.
• Analytical and insight-led — you’re fluent in data and curious about what drives outcomes.
• Collaborative operator — you thrive at the intersection of Product, Sales, and Marketing.
• AI-native thinker — eager to explore how intelligence and automation are changing enterprise workflows.
• Adaptable and growth-minded — comfortable in ambiguity and motivated to learn fast.
• Please Note: This role is not eligible for employer-based sponsorship.

Why You’ll Love It Here

• Impact that matters: Your work will shape how the world sees ServiceNow’s innovation — from AI workflows to global launches.
• Leadership access: Work alongside senior PSM, Product, and Marketing leaders driving our go-to-market strategy.
• Cohort experience: Learn and grow with a class of MBA interns redefining what modern marketing looks like.
• Career acceleration: High performers have a clear path to full-time roles in Product & Solution Marketing.
• Innovation culture: Join an AI-native, customer-obsessed marketing team where clarity, creativity, and execution all matter.

For positions in this location, we offer a base pay of $53.13/hr, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.